Whether you’re looking for that overnight success or slow and steady growth, implementing SEO best practices on TikTok is a no-brainer. Just like you have an SEO strategy for your blog to land your website on the first Google page – long-tail keywords, images formatted with titles and alt text, internal and external backlinks, and all that jazz – your TikTok video can also appear on the first page of the platform’s organic search page. 2 years ago, anyone looking for new recipes, stock tips, marketing tricks, or fashion trends would hit up Google.īut with TikTok effectively becoming a search engine, the Google monopoly is trembling.Īnd the fact that TikTok is promoting their own search bar, making it more prolific in your phone’s real estate, means that they’re leaning into this shift in momentumīecause people are searching on TikTok, you can actually tactically rank your videos – if you’ implement the tactics in this article, that is. In other words, TikTok is becoming our new favourite search engine. Google has admitted to losing search traffic to TikTok. SEE ALSO: 10-Step Guide To Growing Your TikTok Presence Why is all this important? “Google it” has become “TikTok it” Now, there’s a strategy to it - one that extends way beyond adapting to trends, being authentic, and curating fun and insightful content Virality is no longer just luck and clever trending content (sure, that’s still part of it, but it’s now far more in our control). And much like you’d curate your website’s blog with the right themes, keywords, and answer-based content to boost your ranking on Google, with the right strategy, you can springboard your TikTok videos to the top of the TikTok search page. There’s a newfound skill to TikTok virality. Say hello to the treasure trove that is TikTok SEO. And as TikTok continues to grow, that number’s only continuing one way: up. What’s that mean?Īccording to Google, nearly 40% of Gen Z prefer to search on TikTok (and Instagram) over Google itself. The popularity is translating directly to search volume too. And here’s proof if you don’t believe us.) Here’s the real kicker – a stat, which, if you remember nothing else from this article, deserves to be written on a post-it note somewhere: TikTok has become the most popular web domain, overtaking Google.
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We know it’s got serious potential to connect with audiences on a significant scale (for free!).Īnd we know how to capitalise on the viral video platform: just follow the trends, let the algorithm do its thing and hope your video resonates, right? Wrong. We know TikTok’s the new shiny thing in social media. Most marketers and business owners worth their salt have already jumped on the opportunity. Sure, the stats are impressive, but they’re not exactly groundbreaking news.
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